Osnova témat

  • KHT/SPZ:

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    Nové možnosti rozvoje vzdělávání na Technické univerzitě v Liberci
    Specifický cíl A2: Rozvoj v oblasti distanční výuky, online výuky a blended learning
    NPO_TUL_MSMT-16598/2022

    KHT/SPZ: Strategy of Textile Goods Sale 

    Annotation: Specification of textile production - sales aspect. Distribution of textile goods. Selection and characteristic of textile product range. Qualitative and ecological aspects of textile product marketability. Signification of Eco- and ISO-certificate on the textile market. Role and profile building of textile sales manager and of drapers. Preparation and realization of transaction. Textile exhibition, textile fair, presentation of textile goods, fashion trends.
    Taught by: Ing. Roman Knížek, Ph.D., MBA

  • Study materials