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KMG/MVAIM - Marketing Research and Data Analysis (2023) (ENGLISH)
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KMG
2023/24
KMG/MVAIM - Marketing Research and Data Analysis (...
Topics for exam
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◄ Credit and exam 2024 - Results
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Oznámení
Oznámení
Scite_seminar
Marketing research examples
Hypotheses_samples
2. Seminar - task - articles
2. seminar_art.1 satisfaction-ecommerce
2. seminar_art.2 brand value
2. seminar_art.3 competitiveness
3. Seminar - types of the research
5. seminar - methods of data collection
6. Seminar - questionnaire
Final case study
Topics for semestral project
Semestral project - Task 1
Semestral project - Task 2
Semestral project - task 3
Semestral project - task 4
Online free book - Marketing Research
Online free book - Business Research Methods
Basic information
1 Marketing research, its role and importance for marketing management
Glossary
Presentation 1
2 Marketing information system
Glossary
2. Presentation - MIS
3 Sources of marketing information
Glossary
4 Types of marketing research
Glossary
Presentation - Types of marketing research
5 Marketing research process
Glossary
Presentation - MR process
6 Marketing research design
Glossary
7 Methods of data collection
Glossary
Presentation - data collection
8 Questionnaire
Glossary
Presentation 6 - Questionnaire design, questions
samples questionnaire
Questions
Glossary
Sampling
Presentation - Sampling
Glossary
Methods of data analysis
Glossary
Presentation - Data analysis and research report
11 Marketing research report
Glossary
Notes from classes - Google Docs
Descriptive Statistics
Descriptive Statistics - median, mode (27.3.2023)
Estimation Theory
Test of two variances, Chi-Square Goodness-of-Fit Test
Datafile 1 - Disease
Business Statistics Using Excel
Credit test - Solutions
Credit and exam 2024 - Results