The course is designed with regard to the profile of graduates in the field of textile marketing. The student is able to identify and name the final textile product - goods. Can perform basic analysis of the final product (without the need for more demanding laboratory equipment, using only a microscope or a magnifying glass) and identify the characteristic elements that determine its properties and use. Students will gain practical experience in the field of touch and visual characteristics, which will enable them to react flexibly from the professional point of view in terms of business negotiations, through expert catalogues containing a wide range (several hundreds) of real textile samples. Emphasis is also placed on the correct labelling of textile products bearing information on both material composition and recommended maintenance method. Students are briefly acquainted with legislation related to consumer protection on the Czech market.